Moonbird is a health tech startup with HQ in Antwerp, Belgium. We develop and successfully commercialize the world’s first handheld device to help people do breathing exercises, improving well-being in a simple and accessible way. We are focused on making breathwork practical, human, and part of everyday life.

To support our growing team, we are looking for a Conversion & Lifecycle Manager.

This is a pivotal role for a strategic architect who thrives on optimizing the customer journey. You are the owner of our owned channels at the bottom of the funnel. Your mission is twofold: converting people who know us into customers, and managing the lifecycle of those customers to ensure they get the most value out of our breathing ecosystem while maximizing revenue.

The role

You will be the bridge between traffic and revenue. This is a role for a "scientific creative" who combines conceptual journey thinking with a hypothesis-driven testing mindset. You are equally comfortable designing a new landing page experiment, mapping out a complex email flow, or analyzing retention cohorts.

Website & conversion optimization (CRO)

• Channel ownership: Taking full ownership of the website channel, ensuring it is a high-performing engine for conversion.

• Landing page & PDP optimization: Creating and optimizing landing pages and product detail pages to improve user experience and conversion rates.

• Experimentation: Implementing promos, running A/B tests, and making data-backed changes to the site to continuously improve results.

• Trend research: Keeping a finger on the pulse of e-commerce trends and competitor tactics to ensure moonbird stays ahead of the curve.

Lifecycle & owned channels

• Journey architecture: Designing and implementing strong customer journeys across email, in-app communications, and push notifications.

• Segmentation strategy: Developing conceptual strategies for different customer segments, defining specific journeys for cross-sells and upsells.

• Content & creativity: Bringing out-of-the-box ideas to life by crafting compelling content for emails and in-app messages that resonate with our users.

• Value maximization: Ensuring customers stay with us longer and get the most possible value out of the moonbird ecosystem.

Analysis & reporting

• Data ownership: Owning the data for your channels, ensuring we are measuring the right metrics and tracking is accurate.

• Insights & reporting: Analyzing cohorts, conversion funnels, and retention metrics to generate actionable insights for the team.

• Forecasting: Estimating the impact of your experiments and reporting on the results to validate your hypotheses.

Why this is a unique opportunity

• The sweet spot: This role offers a perfect balance of strategy, implementation, and analysis. You define the plan, you build it, and you measure the results.

• Build from scratch: You get to take a domain that is currently basic and build it out completely. You will define what "lifecycle marketing" looks like at moonbird.

• Subscription launch: We are soon launching a new version of the app which includes a paid subscription. You will play a key role in expanding our hardware ecosystem with a recurring revenue model.

• Creative freedom: Unlike corporate environments with rigid guidelines, we offer significant freedom to experiment and challenge the status quo.

Required qualifications

• Education: Bachelor's degree.

• Experience: Previous experience in Conversion Rate Optimization (CRO), Lifecycle Marketing, or CRM within an e-commerce or SaaS environment.

• Analytical mindset: You are data-driven and comfortable defining experiments, measuring results, and generating insights.

• Tool proficiency: Experience with email marketing platforms (e.g., Klaviyo), Shopify, and analytics tools (e.g., GA4). You are savvy with AI tools and use them to accelerate your workflow.

• Languages: Strong professional communication skills in both Dutch and English.

• Affinity: A genuine interest in wellness, health, DTC, and e-commerce.

What we value most

• Hypothesis-driven way of working: You don't guess; you test. You define experiments, you measure, you optimize, and then you learn. You work in a structured way to ensure every action leads to insight.

• Conceptual journey thinking: You can zoom out and visualize complex user flows. You understand how different touchpoints (web, email, app) interact to create a cohesive experience.

• Strategic vision: You have a clear vision for how to grow our owned channels and the ability to execute that vision.

• Creative pragmatism: You can come up with creative, out-of-the-box ideas for content and promos, but you are also pragmatic enough to implement them quickly and efficiently.

In return, we offer

• A competitive salary, based on experience.

• The opportunity to grow with moonbird as the company scales.

• A meaningful role with real ownership and impact.

• A warm, ambitious team with regular social moments.

• A beautiful office in Antwerp, including a rooftop.

• The chance to contribute to products that genuinely help people feel better.

This is a hybrid role based in Antwerp, Belgium, working with a small and fast-moving team.

To apply: Please send your resume and a short motivation to jobs@moonbird.life.